March 6, 2002
Nielsen//NetRatings Broadband and Usage Report for Jan 2002
First we have Nielsen//NetRatings Usage Report for Jan 2002, below that are links to another new Nielsen//NetRatings report on broadband penetration followed by other studies to think about.
Usage source (see below for extract):
Average Web Usage: Home
Number of Sessions per Month 21
Number of Unique Sites Visited 47
Time Spent per Month 11: 27: 08
Time Spent During Surfing Session 32: 56
Duration of a Page viewed 00: 55
Active Internet Universe 104,793,266
Current Internet Universe Estimate 164,139,614
Average Web Usage: Work
Number of Sessions per Month 50
Number of Unique Sites Visited 97
Time Spent per Month 27: 51: 25
Time Spent During Surfing Session 33: 25
Duration of a Page viewed 00: 56
Active Internet Universe 40,994,137
Current Internet Universe Estimate 45,266,031
Source: Nielsen//NetRatings Audience Measurement Service.
The reported Internet usage estimates are based on a sample of households that have access to the Internet and use the following platforms: Windows 95/98/NT, and MacOS 8 or higher.
The Nielsen//NetRatings Internet universe is defined as all members (2 years of age or older) of U.S. households which currently have access to the Internet.Posted by Lewis Francis at March 6, 2002 11:54 PM
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